No, there were multiple transactions and it was definitely a cash raising exercise, both for the company and the directors:
The 113,861 brand new shares raised £17,037,021 ($22,725,884.70) in cash for the company, Indus Management Ltd got a 10% stake, Erloch Ltd got a 0.22% stake, likely as a finders fee.
In addition to this the 3 directors sold off a quantity of their own personal stock holdings amounting to a further 1.66% in equity going Infatrade, a company that helped with the financing of Lucky Number Slevin which Ascendant Pictures (Chris' former production company) produced. This raised an additional £2,768,155 (£3,692,474.75) for the directors, not the company. If the money was intended to go to the company they would have just conjured up new shares in addition to the 113,861 they created on the same day. The directors would have received:
Ortwin: £389,187.63 ($519,141.99)
Chris: £2,184,298.74 ($2,913,661.96)
Erin: £194,668.63 ($259,670.79)
NOTE: USD amounts are based upon the mid-market rates listed on xe.com for May 23rd 2018 (1.3339118457), the date the transactions occurred.