RE: Ads
Having "grown up" in the US in the 70's and watching Saturday morning programming for years, I learned at an early age how to just not take in the ads (IE: ignore them). I won't say that I'm completely unaffected by all of them, but for the vast majority, I just naturally filter them out. And occasionally there's one that I'm actually interested in.
So, I don't mind the ads so much as I usually just use that time to think about something else, or the scene I last saw before the ad began, or I get up and get a snack, have a smoke, talk to my wife, etc...
Having said that, I do detest ads in the middle of whatever I'm watching and will sometimes go out of my way spending extra time to find a different ad free (or at least ad skippable) delivery method for the content in question. Or sometimes I just "change the channel", so to speak, or stop watching altogether and go do something else.
Though lately we've just been gorging on "Downton Abbey" on Netflix, so no ads there.