Staffan Ekstrom, a partner at EY who has advised on gaming deals for more than 10 years, said US buyers will make “calculated moves”.
“They’ll be looking for companies with low valuations, great IPs and an ownership structure that makes it possible,” he said. “If you have a big title or launch that hasn’t gone well, you can expose yourself.”
Braben conceded that Frontier has been seen as an acquisition target because of its strong roster of successful games which have gained cult status, such as space-epic
Elite Dangerous and
Jurassic World Adventures. Tencent, which has bought several UK studios over the past few years, took out a 9 per cent stake in
Frontier in 2017.
But the UK gaming company’s shares have dropped 52 per cent over the past year to reach a market capitalisation of £492mn, driven in part by slower than anticipated games releases.
“If you look at what happened to the share price it wouldn’t make sense to do anything now,” Braben said of the possibility of a sale, adding that the 33 per cent stake he and his wife had in the company would act as a “natural barrier” to any takeover attempt.