TLDR:
I started playing ED in November 2023 so I'm a new player with just enough experience to have a general idea of whats going on but still have lots of new things to try out. My suggestion is below -Caps to try and get it noticed btw.
***A SUBSCRIPTION MODEL WILL GIVE YOU IMMEDIATE ACCESS TO A CONSISTENT REVENUE STREAM FROM THE *ENTIRE CURRENT ED PLAYERBASE.
Say it's $5/month and you continue to introduce new types of gameplay while fixing the issues the community has mentioned, I doubt you will have many people complaining about it.
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Long Version:
It's perfectly reasonable that you guys need a reliable source of revenue to keep working on and maintaining the game. Please consider a subscription based model instead of selling pre built ships (that's 100% pay to win regardless of how you market it). Subscriptions have worked really well for many other games that continue to provide value and a $5/mo subscription significantly reduces the barrier to entry for new players who want to try ED but don't want to risk $40 for a game they may not play again.
For people who have bought the game that don't want to pay a subscription give them the option of having access to the current game in solo without future updates, they can always come back to it in the future. If you're going to people off and risk losing your current customers to Star Citizen you may as well go for your best possible outcome opposed to a half measure like hoping to sell a few ships.
We know if the pre built ship trial works you'll add more stuff for sale in the future that is unavailable to anyone unwilling to pay to unlock it. what if established players boycott the Pay2win ships and the community agrees to destroy any "Pre-built" ship on sight until no one buys them.
If you're unsure how to structure or implement a successful subscription model or want an indepth analysis & earnings projection email me and I'll consider a short term contract since I like the game.
Also please make engineering less of a grind for material and more straightforward, it would help alot.
I doubt a subscription would work. The flop of MMOs like Star Wars Galaxies saw that model disappear. It's been mostly replaced by game passes that are optional but give you timed-exclusive cosmetics and extra rewards according to what the game can do, in Elite terms, it would be like earning double Arx up to the weekly limit or something. This is what I would go for as it would promote a steady stream of cosmetics for the game, especially for things like Fleet Carriers and some underserved ships. As much as I have bought Arx, and I haven't bought a terribly significant amount, but not negligible either, I don't want to be forced to pay $5-15 a month to have access to the game, which for GeForce Now based console players would be on top of that which they already have to pay, even though I would imagine most console players who have transfered their CMDR are likely playing on their own PC, but still..