I quite like this teaser of some of the designs. They're exactly what I expected - I expected the ship name to be painted on the ship with some embellishments. This is exactly what we have here. Guaranteed these won't be the only designs - they're not designs that take "no effort", no those are the block colour paintjobs - these nameplate designs have illustrations and illuminations around the text, which is quite a bit more work than a colour swap. Someone had to draw these decals in illustrator or something; sure some of them are simpler than others, for instance that skull one looks quite complex in fact.
The Ravager nameplate from the Unknown Trailer is another one that we weren't shown on stream, and it too looks well designed - a skull in an astronaut helmet with crossbones.
You may have been expecting really complex aeroplane nose art style stuff, but there is room for that to come. These nameplates are perfectly passable as a cheap cosmetic. If they cost a pound and can be used, like decals, on multiple ships, I'll have no problem buying one or two. I have some Frontier Points on Xbox still to use, so those funds are allocated anyway.
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http://i.imgur.com/ep9Goo7.jpg