Not insulting anyone... but it is a trial moment for Frontier to prove themselves capable of delivering.
Failing that goal would hurt their image for sure... Just cannot say how hard it would hurt them.
We have some good examples... NMS, SC, CyberPunk 2077... always better to avoid being on this list because some may survived, but some may not.
CyberPunk 2077 managed to pass the harsh start - unlike EDevs, they do have there a good team, professionals, who not only fixed most of the bugs but keep working on a future huge DLC - the AI level there is yl ahead of anything EDevs can dream of, the graphics also are yl ahead, you have, unlike EDO, a STORY there, well written, and, overall, if you compare one with other ( EDO with Cyberpunk) - is a huge difference in quality in favor of Cyberpunk - was a rough start, but they manage to survive and overcome thanks to a mature team and interset on fixing the game. I cannot say the same for EDO...
Just look at interiors on EDO and in Cyberpunk.... look how behave / interact the AI in EDO and in Cyberpunk.... the level of customization on one and another.... I will not say Cyberpunk is a generation ahead but yes, EDO is TWO generations BEHIND... And I will not even talk about STORY since EDO do not even have one....
It is easy to see this when one game deliver bad while requiring huge resources from a machine, when other deliver better while requiring much less from the same machine.
Optimization is not an empty or easy to achieve concept, but marks the difference between mature and "learning how to..."