Yeah, there's a difference between being a business and making money for creating excellent products - and using every trick in the book to gouge.
I don't think we can be certain that was even their intention. If you look at the new throttle gauge you see that they didn't stop at adding the chevrons, which I think are a great improvement; they kept on by animating the motion in the gauge. I'm not mounting a protest movement - or even really complaining - but that seems like gilding the lily, doesn't it? The chevrons alone give you a great visual cue about your ship's direction, while animating it - the only animated 2D HUD element? - puts more emphasis on that one display than it really needs. Your eye's just drawn to that thing. We'll learn to ignore it, but in my own view that was a mistake.
It's as though once they'd added something new they thought they had to MAKE IT ABSOLUTELY IMPOSSIBLE FOR PEOPLE TO MISS IT. And the store icon might just be more of the same.