Yes, CIG and their PR department really act opportunistically.
It seems they are in for the short-term money&hype, not thinking about how those decisions may affect SC in the longterm.
A PR department would be negligent if it did not act opportunistically. The purpose of Public Relations is to nurture an opportunistic environment that can be utilised to promote a service, product or idealogy. With CIG they are in the gaming business whereby developers sell games.
What on earth is wrong with that? The CIG PR department looks to be well worth their weight in gold as their efforts keep bringing in the money.
I honestly don't see CIG as dishonest as the word "hype" implies. They all seem genuinely passionate and to genuinely believe in what they are producing.
Hype is usually something associated with exaggerated claims and dishonesty. I think most of the hype in relation to Star Citizen has been produced by the community and what CIG do in response is remain vague so as to keep their options open.
I know when I was selling LTI ships that people were paying a pretty good premium on the LTI even though CIG was stating over and over that LTI was not a big deal. Thus I took advantage of the hype, a hype which was birthed in the hopeful minds of the fans, not birthed by CIG.