I've just been reading through the Polaris threads in
https://www.reddit.com/r/starcitizen , and I find the whole reasoning of some people, the justification for putting down more than 700 Dollars for some JPEGs and GIFs of something that might never actually be real, deeply disturbing.
When asked about that, a lot of these "ship" collectors say "Yeah well, we're not actually buying these ships, we're investing in the continued development of the project. The ships themselves don't really matter to us". That would all be perfectly fine if you have the money, except it doesn't reflect the thought process behind buying these concept ships. Among themselves, in their own forums, these guys spend hours debating what "role" these "ships" will have in their "organisation", if the shields will be strong enough, every last detail in the concept pictures is discussed. They dream about gameplay with these ships that isn't even in the concept stage. They dream about "deep space, long range combat corvettes", when the first star system of the game isn't even half complete. In their minds, in the belief system that is Star Citizen, they really are buying ships, with capabilities and gameplay that doesn't exist anywhere except in their imagination.
In the past, I had some experiences with members of Scientology, and the thought processes behind investing in these dreams seem very similar to me. So I think the term "cult" is really appropriate, at least for some members of their community.