Go on, I’ll have a try
Imagine you enjoyed the first Lord of the Rings* movie on a humongous IMAX 3D cinema screen, all the bells and whistles, then a year later The Two Towers released in the same format - magnificent! Sure, most people would only see the films on a standard, smaller cinema screen or possibly only on TV’s or even,
shudder, on a mobile phone.
Then instead of the expected next-year release for The Return Of The King, there’s a five year gap - until an absolutely stunning trailer drops... this will be
it, this will be the thing you’ve dreamed of, a true masterpiece to finish the trilogy - until Peter Jackson lets drop that he’s premiering it direct to TV, it’s what the vast majority have watched his films on anyway. Asked about the IMAX 3D version, he gives a bit of a shrug and says, “not for the premier.”
Then it’s, “don’t worry, you can still watch the first two movies in awesome-o-vision!”
Cue sulky people and other people telling them that even though they’ve never seen an IMAX 3D film they shouldn’t sulk because they’re not.
* - substitute any movie trilogy you like, and I know LotR wasn’t in 3D