An open letter to Frontier Development

Dr. Kai, you have written a hell of a good post, i concur with all your feelings, comments and suggestions, i couldn't have written all that as clear and civily as you did so a heart felt thank you!
Just want to clarify real quick because I missed it the first time I read your post. Thanks so much for the very kind words but want to make sure that I clear up any confusion. I am Kai Zen cohost of the Loose Screws Podcast and not the famous "Dr. Kai" of Distant Worlds (and many many other things) fame. Sadly I'm not 1/10th as cool as him. But again thank you for your kind comment!
 
So, no, I opt-out of fluff Galnet news. I want real news from real events within the game. There's no shortage of them. The only thing missing is Frontier's desire to report on them using existing in-game tools.

Speak for yourself- I want it all, all of it with sprinkles and whipped cream!

The problem with Galnet is that it gets dry very quickly- player news has a place but at the end of the day its restricted to what players can do while fluff can be anything from ED.

As an example, when I used to help others write Ganlet submissions it became hard to make another PMF war sound exciting after the 100th time within the word limit. You need fluff like meat needs gravy sometimes- what was dry becomes moist and juicy. The only lingering thing then is to ensure whats in game and whats fluff is easily identifiable.
 
Speak for yourself- I want it all, all of it with sprinkles and whipped cream!

Same here. This seems to be one of the few times, where i completely and without limitations agree with Rubbernuke! That by itself is worth noting down as something very special. :D ;)

I really, really liked the GalNet fluff. In my eyes it very much enrichened the game and i miss it. Of course, it's absence is not gamebreaking. But it just added another layer to the game. It's really like the cream on top of the cake, not required at all, but when you have it, it just makes it even better.
 
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Originally, I'm sure the ability for a player submit articles and events were something that was supposed to be part of the DDF rewards. I think there was only one event that was submitted, as as soon as it happened it was leaked to the rest of the community (one of the reasons for the shutdown of the DDF IMHO). However as far as other players submitting content, there are a few issues fdev would have to consider ;- Copyright, Validation and Translation.
  • Copyright - Pretty straight forward that you can't use any characters, vehicles or locations from any other fictional and non-fictional source. When I worked for a Media firm, it was one of my responsibilities to check this and it was a nightmare and very time consuming. There will always be some joker that will see if they can slip in something that will break the rules, not realising that if you miss it, it could cause financial penalties for fdev that wasn't really their fault.
  • Validation - This is where fdev would have to examine the content to make sure it has the right feel for the Elite Galaxy. As much as we all love Cmdr Wotherspoon's Gal Net News, it doesn't have the 'Neutral' Tone that would be acceptable to fdev (I'm not saying Cmdr Wotherspoon would adapt, I'm just saying I don't think that fdev would accept it as is). This process can also be time consuming.
  • Translation - This is the most overlooked factor. Translation into all the languages that Elite supports costs money and translation services are not cheep. Yes, you could crowd source it but then you'll be back to checking copyright and validation in the above languages.
Player Generated content (even something as easy to do as Galnet) can be a legal nightmare for a company. e.g. Look at Drew's event, you can't use Cmdr Harry Potter in anything 'official' about that event because WB and Bloomsbery would come down on Frontier like a tonne so brinks. Don't think they wouldn't, if companies don't enforce their copyrights they loose them, which is why they can be seen as over zealous and go after the 'little' guy quite often.

Yes, I'm just as frustrated as the OP by the lack of Galnet news, and especially the CGs and IIs but to be honest, we've tried raising this point before and got no response. The previous open letter demanded Bug fixes and Open Betas and I feel that resources are so low for the running of the game that it's a case of either choose Bug Fixes, Open Betas and Fleet Carriers or Galnet, CGs and IIs. They think the community demanded the former but I don't think they people who put that open letter together didn't understand the knock on effect it would have with the game.
 
I am a huge fan of your company and devoted player of your game, as well as purchaser of many, many paint jobs. I am the co-host of a podcast every week that is dedicated to the amazing thing that you have created. I love so many aspects of it that were I to fully unpack that statement it would require a whole other thread. The faithful one-to-one recreation of our entire galaxy is monumentally impressive to me.

This, along with the fact that unlike almost every other MMO out today you can actually play this game as something other than a murder hobo. 99.9% of all the games on the market are some variation of ‘go to a cave, meet an orc, kill the orc, take its cake, go to next cave’. This may be dressed up as changing the cave to a space station, arena, jungle zone etc; and changing orc to terrorist, space marine or zombie, etc; but the experience is the same. Elite, however, allows me to meaningfully fly around and explore (wherein I get to live out my NASA fantasy) or engage in many other meaningful non combat activities. When you add that to the superb flight mechanics for combat activities (for times that I do wish to do combat) you have quite simply created a wonderful product which I call (stolen quote from a friend) “my forever game.”

One of the most impressive and beloved aspects of this game, and indeed one of the things that convinced me to purchase it, is the amazing depth of the narrative and lore of Elite. The entire series going back to 1984 was created with a superb eye to detail on the story of the expanded universe. The inclusion of the novella ‘The Dark Wheel’ in the original game box was visionary and quite simply ahead of its time. The inclusion of five different in-game newspapers that were accessible in the game menu of ‘Frontier: First Encounters’ (1995) was an act of pure genius that to this day I have not seen recreated. This eye for detail was lovingly carried forward all the way to Elite: Dangerous.

In this current iteration of the Elite series you kept so many of the lore touchstones and masterfully seeded the galaxy with little gems of both lore and narrative to be enjoyed by both returning veterans and fresh new commanders alike. The lively and colorful Galnet News articles that could be read or listened to directly in the cockpit were a vital part of weaving a deep and rich tapestry that transformed this title from a game to a fully immersive world in which we live.

On August 7 2019 you announced through Community Manager Stephen Benedetti:


Hello Commanders,

Our galaxy is filled with a plethora of stories, places, and people, which are all part off the rich canon of Elite Dangerous, explored through many of our GalNet articles.

While GalNet provides an understanding of life in the 3300s, it hasn't always had a direct impact on your gameplay. We have been reviewing the effect this has had on your in-game experience, along with your feedback, and as a result, we’re going to be reducing the number of GalNet stories that we produce and instead focus on covering in-game content.

In the foreseeable future, GalNet articles will concentrate on in-game activity, such as Interstellar Initiatives, the release of new ships and modules, and significant narrative developments. With this change, we will be stopping the 'off-camera' narratives that we have previously published via GalNet.


We hope you have enjoyed the many stories that we have told, and as always please share your thoughts and feedback with us.


At the time I was a little disheartened by this event but unsure of the exact nature of the extent of the change. Now, I believe sufficient time has elapsed that I may thoughtfully give you the feedback you requested in that post.


“While Galnet provides and understanding of life in the 3300s, it hasn’t always had a direct impact on your gameplay.”


I am sorry, but I must say that I do not agree with this statement. A vital part of my experience within this game was simply existing in the rich world of wonder and mystery that the greater canon of both lore and narrative created. The fact that some stories may not (as of yet) have some tangible location in game that is known to me (Raxxla, The Halsey incident and the “caretakers of the galaxy”, or even the “place of light and wonder” that the maddened mechanic who stole a DBX was attempting to reach that apparently prompted you to scale back Galnet) is immaterial. The fact that they could potentially exist is fuel for my imagination and is to my mind a source of immeasurable added wealth to the experience.

I would like to most sincerely beseech you to bring back the gift of wonder that you previously provided to us on a regular basis; and if you must appease some people who would complain about stories that are not 100% concretely tied to a specific ISI or CG, then consider allowing them a toggle box to ‘turn off’ this feature lest they be burdened with hearing awesome stories.


“In the foreseeable future, GalNet articles will concentrate on in-game activity,”

You have been blessed with an embarrassing wealth of riches when it comes to a varied and enthusiastic community that provides completely tangible in-game activity on a weekly basis. At the time of this writing you have multiple in-game expeditions and events going on including:

  1. The Expedition of Perseus Reach, which was planned for a year and has over 400 members taking small ships out to the furthest point of the galaxy.
  2. The Hutton Orbital Truckers are continuing in their mission to share the joy of ‘player with player’ content with ‘Operation Hot Mess’ in which they are doing an active survey of every station and market in the entire game.
  3. HAXCOM has planned an event for February 26th in which they will be showing players the finer points of anti-xeno combat culminating with a class on ‘How to Pop a Clops!’
  4. Frontier Developments (you may have heard of them) are doing a charity event in which they will be auctioning off naming rights to certain galactic bodies and stations as well as special limited edition paint jobs.
  5. HCS Voice packs have released their new “Alpha” voice pack.
  6. GameGlass have just rolled out their new product line for use with Elite: Dangerous.
  7. Drew Wagar is beginning preparations for his Lore Tour and has put out details of where and when people can come in-game to join in on the tour in person that will be taking part every week for 15 installments celebrating the history of the Elite series.
  8. Frontier Developments livestreams:
    1. Put out a call for submissions of #Stellar Screenshots and
    2. Featured AXI and demonstration to commanders new to AXI combat how it works.
  9. Commander Exigeous's group, Level 11, every week hosts ‘Sidewinder Slaughter’, a fun and new player-friendly PVP event. This event is held every Monday at 8pm EST as it's a convenient time zone for American players and every Wednesday night at 8PM UTC as it's convenient for European players.
  10. Operation Ida are celebrating their 100th station repair which is an epic achievement with a weekend-long celebration including various activities and contests.
  11. EDTutorials.com launched as a database specifically designed to assist Elite commanders to locate guides on every aspect of the game.
  12. Reddit dropped an excellent Thargoid Activity Map to help illustrate to commanders the nature of the AX conflict as it now stands. (https://i.redd.it/fvlx4wn38if41.jpg )
These are all current news items off the top of my mind alone (and I do not doubt that others would easily triple the size of this list). They could all be given ‘in-universe’ descriptions that could be announced on Galnet. I would encourage you to use them to help you provide news as well as provide free content which you have the ability to pass onto your playerbase to keep them engaged, and grow the game.


“and significant narrative developments. With this change, we will be stopping the 'off-camera' narratives that we have previously published via GalNet.”

While you did publish an article announcing the return of the Thargoid attacks, there has been a significant change to the level and nature of the attacks as well as the usefulness of the Eagle Eye Network. These are concrete in-game events that very clearly and directly match the criteria above. In addition to this, there are a long list of modifications that have been made and are continuing to be made resulting from the January patch. These include a significant modification to our FSS systems, the addition of crewmembers to our insurance policies, and the ongoing story that is the many changes to the market system pertaining to mined materials - just to name a few. All of these items on their own could have been turned into a Galnet article.

I freely acknowledge that those articles will then need to be translated to all of the covered languages but as you already have a mechanism in place for this I feel the added value of the content warrants this time expenditure.

In spite of the abundance of material cited above, at the time of this being written there are no available articles on Galnet in the cockpit, as the last official article rotated out of service and no new articles have been published for over 30 days. For a game built on a backbone of some of the finest storytelling in the industry this is truly a sad moment. The forums are awash with commentary on this: Obsidian Ant, Buur Witchspace News, Hello Dave (D2EA), Lave Radio, Galnet News Digest, Hutton Orbital Radio, Loose Screws Podcast, Guard Frequency Podcast and more community-driven news sources have all lamented this fact. You stated that the purpose of this change was in response to feedback you received on the issue, and I would like to state now that the community feedback seems to be fairly unanimous on this fact: we would all like to implore you to bring Galnet back to us.

In addition to these items listed above I would like to implore you to make use of the following sources of information for future articles:

  1. Galnet News Digest (Commander Wotherspoon): Who regularly puts out witty and fascinating news from around your galaxy, such as the recent story of the five commanders on an expedition who went on an SRV excursion and when they recalled their ships watched on in horror as the ships nose dived directly into the planet in a ball of fiery destruction. These pilots refused to pay their insurance premium but rather ‘sued the manufacturer for the defect’ (opened a ticket to report the bug and get their ships back). While Wotherspoon does cover some topics that could potentially be outside the scope of what you want covered in Galnet, he is a pro and could certainly filter out those while submitting you suitable content.
    https://www.youtube.com/channel/UCG8WqlR1ua6mjkq9qQHrnZQ]

  2. Sagittarius Eye magazine, who put out the finest community-created content that this (or any other game in my opinion) has ever made. This staff includes real professional journalists and editors alongside intelligent and engaged community members. They regularly produce all in-game lore publications that are both fascinating and meticulously-researched to match in-game lore. They could submit edited content for you to supply to your players. https://www.sagittarius-eye.com/

  3. A player submission process: this one is slightly more of a reach and I would understand if it simply involves prohibitive cost at this time but I would so very much love a process whereby players can go to your site and submit articles of upcoming events or stories in an in-game, lore-friendly format that would hopefully require minimal effort for someone in your Community Management Team to filter and pass on suitable submissions to whomever in the Development Team would be handling Galnet.

    I know that all of this may seem ambitious but this would cover my entire list of desires for the game’s news system.
So, to sum up:

1. Please re-institute the fictional narrative that was removed.

2. Please expand coverage to include tangible community events and stories that are now happening.

3. Please consider reaching out to Galnet News Digest, Sag-I and the playerbase for in-universe story submissions.

I freely admit that the added work which would need to take place by your staff to incorporate any or all of these changes would be considerable but I believe the added value to the players of your game and the player experience, as well as the overall growth and viability of your product, would be demonstrably greater.

I would completely understand if you are not swayed entirely by this letter but would like to thank you for taking the time to read this and listen to my feelings on this matter. Your company has been often cited as industry-leading with your customer service policies and I know that this comes from a sincere desire to provide a great product for your customers. Maybe as a compromise you would consider posting a poll to help you gauge the playerbase’s feelings?

One last thing - while I know that I have no power to control how others choose to express themselves I would like to personally ask each player who responds to this thread to please try and be civil in their criticism to Frontier on this issue as I believe that negativity does nothing but close down access to the people we would hope to persuade.


Thank you,

CMDR Kai Zen

Great post!

While I don't play as much as I use to, I can absolutely see what you're saying.

Can't they just put one or two people on this, considering they have over 100 people working on Elite? Or even hire some fans to write part time, and have one staff member work as a part time editor?

Anyhow, thanks for sharing!
 
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Or even hire some fans to write part timer, and have one staff member work as a part time editor?

This one, as explained just before your posting, is very dangerous for a company. As long as fans write non-profit stuff on eternal sites, things are all fine. But once anything related to a big IP ends up as in-game content, the vultures are there. And i am not speaking of the spaceship, but the kind wearing suits and briefcases.

Actually controlling fan-written content before putting it into the game can easily be several times the effort to just write things yourself. When writing things yourself, you have the names under control and don't have to be afraid with any new name appearing in an article to be related to some "random" IP, making some lawyers come for you. Having to cross-check every name and reference in any fan-written article can turn into a lot of work quickly, making it much more cost efficient to have one or two people on the team, who just all by themselves write just a few articles every week.

And those i really do miss. It didn't require piles of them. Just one or two a week already added so much to the game and i'd really have them back.
 
This one, as explained just before your posting, is very dangerous for a company. As long as fans write non-profit stuff on eternal sites, things are all fine. But once anything related to a big IP ends up as in-game content, the vultures are there. And i am not speaking of the spaceship, but the kind wearing suits and briefcases.

Actually controlling fan-written content before putting it into the game can easily be several times the effort to just write things yourself. When writing things yourself, you have the names under control and don't have to be afraid with any new name appearing in an article to be related to some "random" IP, making some lawyers come for you. Having to cross-check every name and reference in any fan-written article can turn into a lot of work quickly, making it much more cost efficient to have one or two people on the team, who just all by themselves write just a few articles every week.
hence we see in the Terms & Conditions for this very site (link at the foot of each page) :

1581943362453.png
 
This one, as explained just before your posting, is very dangerous for a company. As long as fans write non-profit stuff on eternal sites, things are all fine. But once anything related to a big IP ends up as in-game content, the vultures are there. And i am not speaking of the spaceship, but the kind wearing suits and briefcases.

Actually controlling fan-written content before putting it into the game can easily be several times the effort to just write things yourself. When writing things yourself, you have the names under control and don't have to be afraid with any new name appearing in an article to be related to some "random" IP, making some lawyers come for you. Having to cross-check every name and reference in any fan-written article can turn into a lot of work quickly, making it much more cost efficient to have one or two people on the team, who just all by themselves write just a few articles every week.

And those i really do miss. It didn't require piles of them. Just one or two a week already added so much to the game and i'd really have them back.

What you've extrapolated from my comment about "hiring fans to write part time" would require the people hiring and managing the "part time writers" to be of very little competence.

You're welcome to your opinion about the dangers of hiring fans as freelancers, but my opinion has not changed - in fact every day competent adults easily distinguish between "not for profit fan lore" and "official ip lore," and hiring part-time freelance writers has become a great solution for many companies and writers.
 
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hence we see in the Terms & Conditions for this very site (link at the foot of each page) :
[...]

Doesn't cover what i refer to. In short non-lawyer-language, what you quotes regulates that you give up any rights on anything you submit to FD. It becomes their property.

Technically this means that i can use weeks and weeks to paint the most pretty unicorn on a rainbow and submit it to them, to have it as squadron logo. The moment i send it, it belongs to FD, i can't go back and say "buy i painted it, it's mine, you have to pay me for that".

Unfortunately, i could also go ahead and look through some Disney movies, if i can find a pretty unicorn there for the same purpose. I still submit it to FD. But as i didn't have the rights for it when submitting it, i also can't transfer them to FD. If FD then uses it, they have problems. Of course, they didn't actively take the IP and use it for themselves. But that's no "get out of jail for free" card for them. If it was, it could easily be abused. So despite the clause you posted, FD would still have to expect plenty of trouble.

The same would be true, as given in the example above, if a character named Harry Potter would repeatedly turn up in the headlines. Luckily no pilot here would be known to fly under that name.. :D ;)

As long as the user entered the name, it's hard for lawyers to pin FD down on it. But once the name keeps appearing on in-game news or something like that, it'll be much harder to defend that.

What you've extrapolated from my comment about "hiring fans to write part time" would require the people hiring and managing the "part time writers" to be of very little competence.

You're welcome to your opinion about the dangers of hiring fans as freelancers, but my opinion has not changed - in fact every day competent adults easily distinguish between "not for profit fan lore" and "official ip lore," and hiring part-time freelance writers has become a great solution for many companies and writers.

I know what you mean. But i disagree on the little competence. There's way too many wild and obscure IPs out there, making it really hard to crosscheck everything. Also, i might be a little paranoid, but i've seen something along the lines (with graphics donated by the community, but still) happen to another smaller gaming company. Since observing that, i am along the "better save than sorry" line here.
 
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Doesn't cover what i refer to. In short non-lawyer-language, what you quotes regulates that you give up any rights on anything you submit to FD. It becomes their property.

Technically this means that i can use weeks and weeks to paint the most pretty unicorn on a rainbow and submit it to them, to have it as squadron logo. The moment i send it, it belongs to FD, i can't go back and say "buy i painted it, it's mine, you have to pay me for that".
There have been films recently (The Hustle comes to mind) where people have signed off their rights to their story, then once there was a profit decided they were misinformed and started a lawsuit. I'm sure the same could be true of other more minor works - submit something, then turn around and claim it drove purchases and claim a share. Might not win in court, but the company still has all that hassle to deal with, and may well end up settling out of court just to make it go away

So yeah, not exactly the same, but basically 'it's a mine field' :D
 
Agreed Kai Zen, and a well-written post as well, very constructive.

As others have pointed out, legal difficulties are present, but they are not insurmountable. It comes down to a question of will (lowercase w ;)) and resources.

But Elite Dangerous needs its story back; INRA, Thargoids, COL70, permit locks, Halsey, the Dark Wheel, Raxxla, even the machinations of the Power Play characters. It's a vast canvas upon which incredible stories can and should be told. Lore and narrative is an essential backdrop for player activities.

The Elite series of games had perhaps one of the most well documented and rich heritages that any game could aspire to, regardless of genre - a story that can trace its origins back over thirty years. It is a huge resource of material which could be exploited for greater player engagement, new sales and the retention of the existing playerbase. Such a heritage can not be built overnight, but its value erodes if not curated effectively.

There are plenty of proven community contributors who understand the legal issues and have provided engaging and worthwhile content in the past. Please consider investing in the curation of the lore and creating/collaborating on new narrative with end goals and purpose in mind.

Cheers,

Drew.

PS. Frontier have acknowledged this thread on their recent livestream, a good first step. :)
 
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The story feels like it has died, I had been hoping that given the almost total lack of new content until sometime toward the end of this year we would see some narrative development to compensate but the reverse has turned out to be the case. We really have to accept that the end (suspension) of Interstellar Initiatives (themselves a wasted opportunity to advance the grand narrative) and with them the effective death of Galnet the game is effectively in maintenance mode until the next big update, I too am a huge fan of this game and what FDev have created since 1984 but I'm afraid what we've seen since Beyond ended has simply not been good enough.
 
I wholeheartedly agree that Galnet being absent brings the game down a notch. I did not always read it but I would catch up when I had time. The news reader was one of my favorite updates and some of the stories had me and my wingmates debating what was going to happen next. Bring back the stories. Please. Pretty please with whipped cream and a cherry on top!
 
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